Paid Search, Pay-Per-Click (PPC) Services
BoostYourBiz™
Paid Search Rankings Explained
Imagine you are an executive recruiter desiring to improve your search engine rankings. What happens when a viewer types in “executive recruiter” into the Google or Yahoo! search engines? These engines, as well as many others, allow companies to bid on keywords they think a viewer is likely to type in when searching for products or services. The bid amount is the price you pay each time a user clicks through to your Website. Naturally, the more you bid for a particular keyword, the higher your placement will be on the respective search engines. Unfortunately, this often leads to two major challenges:
- Overbidding, where you pay too much for irrelevant traffic.
- Underbidding, where you pay little for click-throughs and get little traffic as a result.
BoostYourBiz’s Paid Search (PPC) & Search Engine Marketing (SEM) Services
BoostYourBiz’s pay-per-click (PPC) / search engine marketing (SEM) services deliver performance-based results for your specific search engine advertising budget. We have deep expertise in keyword research and selection, creative copy writing, bid-auction management and optimization, geo-targeting and other advanced paid search functions. We’re confident our efforts will yield positive ROI’s for your campaigns.
Although we love natural, organic search engine optimization, we know that an integrated program including paid search services on Google, Yahoo!, and MSN (98% of the Internet searches), is the fastest way to secure top rankings for specific keywords. Paid search ads generate quick results. Our services include:
Keyword Research and Analysis
We’ll start your paid search campaign by researching the keywords predominant within your market, industry, product lines and services. We’ll need a deep understanding of how your target audiences conduct searches. Our experts will mine keyword search data using multiple engines and tools, creating keyword market profiles to help us better understand your online customer segments. The resulting keyword intelligence will be critical to our development of a solid strategy for your ongoing campaign(s).
Pay-per-Click Strategy Development
BoostYourBiz and its close affiliates will work with you to determine your specific paid search campaign goals. We will consider your:
- Short-term vs. Long-term goals
- Specific high-cost phrases vs. General low-cost phrases
- Broad matching vs. Specific phrases
- Geo-targeting vs. Global reach
- Brand awareness vs. Direct response
- Direct Sales vs. Lead Generation
Keyword Selection and Ad Creative
BoostYourBiz will couple your desired SEM strategy with our keyword research and make the initial selection of keywords to be managed and optimized in the paid search engines. We’ll then begin the creation of your paid search ads and present them to you for pre-approval. Next, we’ll test the ads…often with split tests…and optimize them once they are live. If our combined research in keyword selection and ad creative is “right,” we believe you’ll experience higher conversion rates in your paid search campaigns.
Creative Management and Optimization
Should you desire it, BoostYourBiz and colleagues are quite capable of performing ongoing paid search campaign management as well as campaign performance optimization. Campaign management can be conducted daily, weekly, or monthly depending on your needs and market conditions.
Analytics and ROI Reporting
Booth Google and Yahoo! Have magnificent analytics tools with which we can measure your campaigns’ performances. We’ll be able to track the traffic and conversion at your Websites. This will greatly help our team in understanding exactly which keywords we utilized were effective…headlines and ad copy too. We’ll adjust quickly to secure the highest possible outcomes in your campaign.
Although our headquarters is located in the DFW metroplex, we not only serve clients from Dallas to Houston, but all across the U.S. and worldwide.
To learn more about our Paid Search services, please fill out the short form on our Contact Us page. We’ll be in touch with you quickly.
