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Offline/Traditional Marketing
We use a collaborative approach in our consulting engagements,
working with our clients to find solutions to their marketing challenges.
Our services include:
● Strategic Planning & Marketing Strategy
● Market Segmentation, Targeting and Positioning for competitive advantage.
● Analysis of Marketing Opportunities including macro and micro analyses to discern operational
environments and competitive constraints while assessing your company's customers,
suppliers, competitors, intermediaries and publics.
● Development of Your Vision, Mission Statement, Objectives, Strategies and Tactics.
● Buyer Behavior Analysis: Consumer or business buyers—their characteristics, major influences
and buying processes.
● Marketing Plans and Research: Development, implementation and interpretation.
● Branding (corporate and product).
● New Product Development and life cycle strategies. Logos, packaging, and private branding.
● Online Marketing Services: (Please see “Services Page”) We offer a comprehensive set of
Internet marketing solutions including Web design, Search Engine Optimization (SEO) and a
variety of other eMarketing strategies.
● Customer Relationship Management (CRM) strategies.
● Pricing Considerations and Strategies.
● Integrated Marketing Communications: Blending personal selling, advertising and promotions
so they work. Everything from sales and promotional letters to publicity, collaterals and
attention-grabbing persuasive materials.
● Creative: Corporate identity/logos; advertising; publicity; promotions; Direct Marketing;
Web Marketing and email solutions.
● Media Planning & Management.
● Distribution Channels and Logistics Management. OEM and VAR channel strategies.
● Retailing and Wholesaling Strategies: Based on over two decades of experience.
● Global Marketing: Deciding on markets to enter and strategies for penetration.
Give us a call. We’re eager to work with you!
Marketing Consulting
